“An experience shaped around the human, this is what a Lotus always should be” Ben Payne Vice President of Design at Lotus walks us through Theory 1
Theory 1 is the ultimate expression of Lotus’ design principles, innovation and next level driver engagement.
With its progressive technology, material reduction and sustainability at its core – it embodies our commitment to design truly For the Drivers.
Theory 1 is the first expression our new design philosophy, based on three core principles: Digital, Natural, Analogue.
